September 23, 1840
- Kasznar Leonardos
Industrial Designs
The visual appeal of a product and its aesthetic differentiation from other products is an increasingly more decisive factor in the consumer purchase decision process, making the design a competitive resource for businesspeople.
An industrial design aims to protect the ornamental three dimensional shape of an object or an ornamental arrangement of lines and colours applied to a product, and the aesthetic result afforded to the object must be new and original.
An Industrial Design Registration is the name of the title, granted by the State, which affords its owner exclusivity to commercially exploit the creation for a certain period of time and affords its owner the benefit of preventing third parties from exploiting the creation without consent.
Last related news
March 25, 2024
Kasznar Leonardos at WIPO Summer School: expanding knowledge in Technology
Our employees Bernardo Soares, from the Anti-Piracy & Compliance team, and Antonio Freitas Jr., from the Legal department, represented Kasznar Leonardos at the … Kasznar Leonardos at WIPO Summer School: expanding knowledge in Technology
March 22, 2024
Kasznar Leonardos takes part in anti-piracy raid in São Paulo
The Antipiracy and Brand Protection team of Kasznar Leonardos participated in the piracy combat operation conducted by the Brazilian Internal Revenue Service … Kasznar Leonardos takes part in anti-piracy raid in São Paulo
March 22, 2024
Five attorneys at law from Kasznar Leonardos have been recognized by Análise Advocacia Woman 2024
We are pleased to announce that 5 attorneys at law from Kasznar Leonardos have been recognized by Análise Advocacia Woman 2024, headed … Five attorneys at law from Kasznar Leonardos have been recognized by Análise Advocacia Woman 2024