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SENACON opens public consultation on ordinance that aims to regulate advertising to children

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising targeted at children and teenagers. The draft regulation proposes, among other general provisions, the definition of “advertisement” as “any message, conveyed in written form, through sounds or through sounds and images, which, directly or indirectly, in analog or digital media, seeks to promote the consumption of the advertiser’s products or services”.
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