Making a trademark stand out in the market and keeping it first choice for consumers is the greatest challenge faced by companies. Advertising is an indispensable tool for the success of every communication and marketing strategy.
The activity of advertising provides rules regulated in Brazil by the copyright and industrial property laws and even by the consumer defence code. This set of mechanisms, in addition to establishing principles and ethical rules to be observed by advertisers and advertising agencies, also provides a system for dispute resolution.
- Services related to the area:
- Legal modelling and presentation of requirements for promotions, lottery draws and cultural tenders
- Consultancy and representation before regulatory and self-regulatory bodies, such as CONAR (National Council for Self-Regulation in Advertising) and ANCINE (National Cinema Agency)
- Legal advice for advertising agencies in the creation phase of advertising pieces and strategies