Registration of Geographical Indications
In the world of intellectual property, not only trademarks, patents, and industrial designs deserve special attention in what concerns the protection of rights.
Over the last years, with the advance of globalization, the search for novelties, the increase of competition, and the need to distinguish goods and services of high quality, it became essential to also protect the origin of such goods and services.
How to ascertain whether that savory cheese is really Roquefort, the sparkling wine on the side is truly champagne, and the delightful coffee originally comes from the Cerrado Mineiro?
Following this concern, the brazilian trademark legislation has foreseen the importance of protecting the so-called geographical indications, which comprise cities, regions or countries that became famous for their goods or services, either for the peculiar natural features of the geographical environment or for the essentially human factor which enabled the notoriety.
Whenever tradition and quality meet in the same space, the geographical indication appears as a crucial factor to guarantee the differentiation of the good or of the service, since the delimitation of the production area and the restricted use to the local manufacturers aiming at keeping a high standard prevent third parties from using the geographical name on goods or services of poor quality.
Aware of the legal and economical importance in protecting the geographical indications, our office provides all the required assistance to our clients regarding the analysis and preparation of applications for geographical indication recognition before the Brazilian Patent and Trademark Office (INPI).