- Adriana Loureiro José
- Ana Lucia Roque
- Anita Monika B. Cordeiro Guerra
- Cinara Romanelli
- Cristiane Ruiz de Moraes Vianna
- Elisabeth Kasznar Fekete
- Erika R O Napoleão do Rego
- Fabiano de Bem da Rocha
- Filipe da Cunha Leonardos
- Flávia Benzatti Tremura Polli Rodrigues
- Gabriel Francisco Leonardos
- Gabriela Faulhaber e Silva
- Marcelo Mello Bezerra
- Maria Claudia Sabatini
- Michelle Melo da Silva
- Monica Martins Patrizi
- Mônica Simas Medeiros
- Patricia Schneider
- Pedro Vilhena
- Rafael Lacaz Amaral
- Vivian de Melo Silveira
According to the Brazilian Industrial Property Law, trademark is “every visually perceivable distinctive sign,” aiming at the identification and distinction of products and services from similar ones, but of diverse origin.
By allowing the registration of all signs that are not forbidden by the Law, as long as they are visually perceivable, the lawmaker opened the protection scope to these signs, giving room for the registration of tridimensional trademarks.
However, this very condition – “visually perceivable signs” – made unregistrable, as a trademark, signs detected by other human senses, forbidding the registration of olfactory, taste, sound, and tactile trademarks.
Despite this condition, it can be observed that a trademark is a valuable tool that, when well-managed, can add value to the products and services that it identifies, which helps to strengthen customer loyalty, a very important factor in a highly competitive market.
Registering a trademark means to acquire a property over same and, therefore, to obtain a series of rights, including rights for the exclusive use of the trademark in all Brazilian territory, provided some legal hypothesis (famous marks and well-known marks).
We have a large expertise in obtaining and maintaining trademark registrations in Brazil and abroad.