Marketing & Entertainment Law

Anticipation and awareness of the latest market shifts and trends makes up our DNA. From large productions and digital influencers to diverse advertising channels and the metaverse, our strategic legal advice helps brands and businesses alike to connect with their audience in an effective way.

Major national and international legal ranking entities such as Chambers and  Partners recognize our Marketing & Entertainment Law group for its integrated, broad and multidisciplinary expertise in multimedia marketing, advertising and entertainment business practices. Chambers Latin America 2021 – Clients acknowledge “Excellent” head of department Fernanda Magalhães as “an expert in business in Brazil and abroad” who, “through her impressive background, formulates innovative solutions to [client] matters.”

We regularly apply our international industry knowledge to provide tailored advice to our clients on all aspects of the use, licensing and commercialization of intellectual property and personality rights. Clients such as advertisers and branding, advertising and digital influencer agencies, as well as content creation, production, technology and live entertainment companies, benefit from a wide range of legal services such as: