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September 23, 2021

  • Kasznar Leonardos

Industrial Designs

The visual appeal of a product and its aesthetic differentiation from other products is an increasingly more decisive factor in the consumer purchase decision process, making the design a competitive resource for businesspeople.

An industrial design aims to protect the ornamental three dimensional shape of an object or an ornamental arrangement of lines and colours applied to a product, and the aesthetic result afforded to the object must be new and original.

An Industrial Design Registration is the name of the title, granted by the State, which affords its owner exclusivity to commercially exploit the creation for a certain period of time and affords its owner the benefit of preventing third parties from exploiting the creation without consent.

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