Partner Flávia Tremura co-authored MARQUES guide for 2024 sports events

Our partner Flávia T. Polli Rodrigues was one of the authors of the guide “Ambush Marketing and Advertising Risks for Brands: Best Practices in the Lead Up to the 2024 Summer of Sports”, produced by the MARQUES Brands and Marketing Committee.

With major sporting events of 2024 just around the corner – the Paris Olympics and Paralympics and the UEFA European Football Championship – brands may see opportunities to associate themselves with these events to increase their visibility.

However, caution is essential to avoid the pitfalls of so-called “ambush marketing”. Overstepping the rules can have a detrimental effect, both legally and practically, in addition to causing reputational damage.

Learn more about the topic and stay informed about the best practices for brands ahead of the upcoming events.

Download the content, available in English, on the MARQUES website.