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Advertising and Marketing – Getting the Deal Through (Brazil Chapter)

1 What are the principal statutes regulating advertising generally?

The legal basis for the provision of advertisement regulation is set forth by the 1988 Brazilian Constitution, which determines that the law will provide for special rules on the advertising of products and services that may offer health and environmental risks, such as tobacco, alcohol and medicines (section 220, paragraph 3, II, and paragraph 4).

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August 17, 2021

Privacy in Brazil 2021

The Q&A guide gives a high-level overview of privacy rules and principles, including what national laws regulate the right to respect for Privacy in Brazil 2021

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Personalised medicine in Brazil: IP and regulatory challenges

Our partners Anderson Ribeiro, Aline Ferreira and Priscila Kashiwabara authored the chapter "Personalised medicine in Brazil: IP and regulatory challenges". This article first Personalised medicine in Brazil: IP and regulatory challenges

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May 18, 2021

Anti-counterfeiting and Online Brand Enforcement: A Global Guide 2021

The growth of the Brazilian market and economy is paralleled by the increase in counterfeiting activities. The enforcement of IP rights involves Anti-counterfeiting and Online Brand Enforcement: A Global Guide 2021

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