Trademarks

Trademarks must be registered to guarantee their exclusive use for activities in Brazil and all other countries around the world.

We recommend conducting a prior search to confirm the availability of your project’s trademark for registration with the Brazilian Patent and Trademark Office (INPI). That step determines whether any similar trademark was previously registered that could keep you from using your project’s trademark.

Representation

We use our proprietary system to search the INPI database. We then evaluate the desired mark and its main variations to identify possible registrations by identical or similar third parties that could pose an obstacle to registration.

Our strategic analysis of your portfolio starts with an assessment report which includes information such as eventual blind spots or points of omission of protection of the trademarks, excessive amount of registrations, loss of distinctiveness, acquisition of secondary meaning,
vulnerability, possible trademarks deemed to be highly renowned, inconsistencies in the records kept by the Brazilian Patent and Trademark Office and even an eventual recommendation of centralization of ownership of the portfolio by use of a trademark holding entity.

We offer quality representation and personalized communication on the status of administrative processes, in accordance with clients’ needs and wishes. Through the Madrid Protocol, we have protected trademarks in over 120 countries without needing to hire local correspondents. We also have a network of correspondent offices to assist with protecting client trademarks anywhere around the world.

Specialized Consulting

If the name is not chosen carefully, launching a new trademark can involve overcoming obstacles. We offer specialized consulting services in Brazil and abroad, while recommending viable measures aimed at minimizing the risk of complications in using or registering a trademark.

Talk to us to find out how we can help you.