Check out the Advertising, Marketing & Promotion Comparative Guide for Brazil!

The Advertising, Marketing & Promotion Comparative Guide from Mondaq is now available!

Mondaq invited top global experts in Marketing and Advertising Law to meticulously elaborate on the legislation of their respective countries. Our partner, Fernanda Magalhães, authored the Brazilian version.

Fernanda provides a comprehensive overview of the laws and regulations governing advertising and marketing in Brazil, including the legal framework (Brazilian Civil Code, Consumer Protection Code, etc.) and regulatory bodies such as CONAR, ANVISA, and the National Cinema Agency. Her contribution clarifies ethical guidelines of the field and specific restrictions for certain products and target audiences.

This material is essential for every business involved in advertising campaigns in Brazil. It also serves as a must-read for legal professionals seeking to deepen their knowledge in the field.

Check it out here.