By Fernanda Magalhães
November 21, 2023
The protection of IP rights in the new Brazilian sports law
The enactment of Law No. 14,597/2023 (known as General Sports Law – GSL) in June of this year marks a milestone for … The protection of IP rights in the new Brazilian sports law
November 7, 2023
Brazilian Finance Ministry Issues New Regulation For Sports Betting Market
On October 27, the Brazilian Finance Ministry (MF) issued a significant regulatory milestone for sports betting activities (Ordinance No. 1,300/2023) which establishes the … Brazilian Finance Ministry Issues New Regulation For Sports Betting Market
August 3, 2023
Brazilian Advertising Self-Regulation board creates task force to establish ethical standards for Sports Betting advertising
On July 27, 2023, the Brazilian Advertising Self-Regulation Board (“CONAR”) announced the creation of a Task Force to develop and establish ethical advertising … Brazilian Advertising Self-Regulation board creates task force to establish ethical standards for Sports Betting advertising
June 19, 2023
Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising
The Brazilian Superior Court (“STJ”) has recently ruled on puffery in advertising in a case between Unilever (owner of the Hellmann’s brand) … Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising
April 3, 2023
Brazilian Trademark Office incorporates updates to International Classification of Goods And Services (“Nice”) for Trademark Registration
On February 15th, the Brazilian Trademark Office (BPTO) published its latest Classification of Goods and Services list to reflect the revisions implemented … Brazilian Trademark Office incorporates updates to International Classification of Goods And Services (“Nice”) for Trademark Registration
February 16, 2023
Advertising Law | Year In Review | 2022
Kasznar Leonardos’ Marketing & Entertainment Law practice group is pleased to publish its first Advertising Law Year in Review newsletter highlighting the … Advertising Law | Year In Review | 2022
December 8, 2022
Digital influencers and advertising in the Metaverse and social media
When Facebook CEO and one of the planet’s wealthiest, Mark Zuckerberg, changed his company’s name to Meta in October 2021, he simultaneously … Digital influencers and advertising in the Metaverse and social media
November 25, 2022
FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices
The financial collapse of FTX regarded as one of the largest cryptocurrency exchanges in the world brought with it not only financial … FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices
November 10, 2022
Bill creates Legal Framework for the Electronic Games Industry in Brazil
On October 19, 2022, the Brazilian House of Representatives approved Bill No. 2.796/2021 that creates a legal framework for the Brazilian gaming … Bill creates Legal Framework for the Electronic Games Industry in Brazil
October 14, 2022
Copyright registration in Brazil may now be submitted via online system
While registration is not mandatory in Brazil for copyright protection, it is a recommended measure as it may serve as evidence of … Copyright registration in Brazil may now be submitted via online system
February 3, 2020
SENACON opens public consultation on ordinance that aims to regulate advertising to children
On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising … SENACON opens public consultation on ordinance that aims to regulate advertising to children
December 6, 2018
Brazil: Data Protection Law Enacted
In the wake of the European Union’s General Data Protection Regulation (GDPR), the new Brazilian Data Protection Act (LGPD) was enacted into … Brazil: Data Protection Law Enacted
October 24, 2018
Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children
Brazilian Consumer Protection Agency (DPDC, in the Portuguese acronym), an agency under the Brazilian Department of Justice, published this month its decisions … Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children