By Fernanda Magalhães

The enactment of Law No. 14,597/2023 (known as General Sports Law – GSL) in June of this year marks a milestone for … The protection of IP rights in the new Brazilian sports law

On October 27, the Brazilian Finance Ministry (MF) issued a significant regulatory milestone for sports betting activities (Ordinance No. 1,300/2023) which establishes the … Brazilian Finance Ministry Issues New Regulation For Sports Betting Market

On July 27, 2023, the Brazilian Advertising Self-Regulation Board (“CONAR”) announced the creation of a Task Force to develop and establish ethical advertising … Brazilian Advertising Self-Regulation board creates task force to establish ethical standards for Sports Betting advertising

The Brazilian Superior Court (“STJ”) has recently ruled on puffery in advertising in a case between Unilever (owner of the Hellmann’s brand) … Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising

On February 15th, the Brazilian Trademark Office (BPTO) published its latest Classification of Goods and Services list to reflect the revisions implemented … Brazilian Trademark Office incorporates updates to International Classification of Goods And Services (“Nice”) for Trademark Registration

Kasznar Leonardos’ Marketing & Entertainment Law practice group is pleased to publish its first Advertising Law Year in Review newsletter highlighting the … Advertising Law | Year In Review | 2022

When Facebook CEO and one of the planet’s wealthiest, Mark Zuckerberg, changed his company’s name to Meta in October 2021, he simultaneously … Digital influencers and advertising in the Metaverse and social media

The financial collapse of FTX regarded as one of the largest cryptocurrency exchanges in the world brought with it not only financial … FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices

On October 19, 2022, the Brazilian House of Representatives approved Bill No. 2.796/2021 that creates a legal framework for the Brazilian gaming … Bill creates Legal Framework for the Electronic Games Industry in Brazil

While registration is not mandatory in Brazil for copyright protection, it is a recommended measure as it may serve as evidence of … Copyright registration in Brazil may now be submitted via online system

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising … SENACON opens public consultation on ordinance that aims to regulate advertising to children

In the wake of the European Union’s General Data Protection Regulation (GDPR), the new Brazilian Data Protection Act (LGPD) was enacted into … Brazil: Data Protection Law Enacted

Brazilian Consumer Protection Agency (DPDC, in the Portuguese acronym), an agency under the Brazilian Department of Justice, published this month its decisions … Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children