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June 19, 2023

Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising

The Brazilian Superior Court (“STJ”) has recently ruled on puffery in advertising in a case between Unilever (owner of the Hellmann’s brand) Brazilian Superior Court recognizes the legitimacy of Heinz’s use of exaggerated advertising

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June 16, 2023

They aimed at the Louboutin sole, but hit the Osklen sneaker!

Jokes aside in the title, despite having discussed for years the possibility of registering or not the famous red sole of Louboutin They aimed at the Louboutin sole, but hit the Osklen sneaker!

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May 30, 2023

Brazilian Patent Office (INPI) announces plan to grant patents in just 2 years

In an online meeting convened by the INPI on May 25, 2023, representatives of the main national associations for studies and intellectual Brazilian Patent Office (INPI) announces plan to grant patents in just 2 years

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May 12, 2023

BPTO Management Report 2022: Patent overview

The BPTO published, on April 11, 2023, the Management Report for fiscal year 2022, which highlights the results achieved in view of BPTO Management Report 2022: Patent overview

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April 24, 2023

“Brazil: The patent combination conundrum” for LSIPR Magazine

Patents to new medicines usually protect the active ingredient (compound), provided that it is new and inventive. It is also a common “Brazil: The patent combination conundrum” for LSIPR Magazine

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March 6, 2023

Brazilian Data Protection Authority approves the Regulation on Dosimetry and Application of Administrative Penalties

The Brazilian Data Protection Authority (“ANPD” or “Authority”) published, on February 28th, 2023, the Regulation on Dosimetry and Application of Administrative Penalties Brazilian Data Protection Authority approves the Regulation on Dosimetry and Application of Administrative Penalties

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February 16, 2023

Advertising Law | Year In Review | 2022

Kasznar Leonardos’ Marketing & Entertainment Law practice group is pleased to publish its first Advertising Law Year in Review newsletter highlighting the Advertising Law | Year In Review | 2022

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January 17, 2023

The Future Legal Regulation Of Artificial Intelligence In Brazil

Several Bills are being debated in the Brazilian National Congress with the objective of regulating the development and use of artificial intelligence The Future Legal Regulation Of Artificial Intelligence In Brazil

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January 9, 2023

New flexibility on the remittance of royalty payments abroad

In the last days of December 2022, new regulations entered into force easing up the remittance of royalty payments abroad. However, local New flexibility on the remittance of royalty payments abroad

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January 6, 2023

Analysis Of Evidence Of Use Became More Thorough In The Forfeiture Procedure

On December 28, 2022, the Brazilian PTO published Technical Note no. 03.2022, updating the procedures for exam of forfeiture requests, originally regulated Analysis Of Evidence Of Use Became More Thorough In The Forfeiture Procedure

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December 29, 2022

BPTO Publishes New Rules For Prioritization Of Patent Applications Prosecution

The Brazilian Patent and Trademark Office (BPTO) published by means of Ordinance No. 79, dated December 16th, 2022, which will come into effect BPTO Publishes New Rules For Prioritization Of Patent Applications Prosecution

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December 28, 2022

BPTO publishes phase IV of the Patent Prosecution Highway (PPH) Program

The Brazilian Patent and Trademark Office (BPTO) published, by means of Ordinance n° 78, dated December 16th 2022, phase IV of the Patent BPTO publishes phase IV of the Patent Prosecution Highway (PPH) Program

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December 13, 2022

Meet our new partner: Viviane Trojan!

Viviane Trojan, with her vast experience in employing keen strategy and legal intelligence in patent law, is a welcome addition to the Meet our new partner: Viviane Trojan!

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