By Fernanda Magalhães

3 de February de 2020

SENACON opens public consultation on ordinance that aims to regulate advertising to children

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising targeted at children and teenagers. The draft regulation proposes, among other general provisions, the definition of “advertisement” as “any message, conveyed in written form, through sounds or through sounds and images, which, directly or indirectly, in analog or digital media, seeks to promote the consumption of the advertiser’s products or services”.

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Last by Fernanda Magalhães

20 de October de 2025

Brazil enacts the ECA Digital: a landmark law for children’s rights in the Digital Age

Last month, Brazil took a major step toward regulating the digital environment for children and adolescents with the enactment of the ECA … Brazil enacts the ECA Digital: a landmark law for children’s rights in the Digital Age

Fernanda Magalhães

19 de September de 2025

Transition to Regulatory Agency and New Responsibilities under the Digital Child and Adolescent Statute

The past few days have brought significant developments for the National Data Protection Agency (“ANPD”). Firstly, Provisional Measure No. 1,317/2025 was published … Transition to Regulatory Agency and New Responsibilities under the Digital Child and Adolescent Statute

25 de July de 2025

The article “Advertising, Marketing & Promotion Comparative Guide” received a Mondaq Thought Leadership Award

The article “Advertising, Marketing & Promotion Comparative Guide”, written by our partner Fernanda Magalhães and published in December 2024, was one of … The article “Advertising, Marketing & Promotion Comparative Guide” received a Mondaq Thought Leadership Award

Fernanda Magalhães