News

By Fernanda Magalhães

SENACON opens public consultation on ordinance that aims to regulate advertising to children

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising targeted at children and teenagers. The draft regulation proposes, among other general provisions, the definition of “advertisement” as “any message, conveyed in written form, through sounds or through sounds and images, which, directly or indirectly, in analog or digital media, seeks to promote the consumption of the advertiser’s products or services”.
 
For further information, click below to access our full newsletter.
Back

Last by Fernanda Magalhães

February 3, 2020

SENACON opens public consultation on ordinance that aims to regulate advertising to children

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising SENACON opens public consultation on ordinance that aims to regulate advertising to children

Ler notícia

December 6, 2018

Brazil: Data Protection Law Enacted

In the wake of the European Union’s General Data Protection Regulation (GDPR), the new Brazilian Data Protection Act (LGPD) was enacted into Brazil: Data Protection Law Enacted

Ler notícia

October 24, 2018

Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children

Brazilian Consumer Protection Agency (DPDC, in the Portuguese acronym), an agency under the Brazilian Department of Justice, published this month its decisions Brazilian Consumer Protection Agency fines three companies for abusive advertising directed at children

Ler notícia