By Fernanda Magalhães
3 de February de 2020
SENACON opens public consultation on ordinance that aims to regulate advertising to children
On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising targeted at children and teenagers. The draft regulation proposes, among other general provisions, the definition of “advertisement” as “any message, conveyed in written form, through sounds or through sounds and images, which, directly or indirectly, in analog or digital media, seeks to promote the consumption of the advertiser’s products or services”.
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Navigating the Digital Spotlight: Recent Developments in Influencer Liability in Brazil
The rise of digital influencers has profoundly reshaped marketing, transforming how brands connect with consumers. In Brazil, a country with one of … Navigating the Digital Spotlight: Recent Developments in Influencer Liability in Brazil
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Legal Framework on Ambush Marketing in Brazil
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Kasznar Leonardos is ranked in Chambers and Partners Global Guide 2025
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