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By Fernanda Magalhães

3 de February de 2020

SENACON opens public consultation on ordinance that aims to regulate advertising to children

On January 16, 2020, the Brazilian National Consumer Agency ("SENACON") submitted to public consultation a draft for a new regulation regarding advertising targeted at children and teenagers. The draft regulation proposes, among other general provisions, the definition of “advertisement” as “any message, conveyed in written form, through sounds or through sounds and images, which, directly or indirectly, in analog or digital media, seeks to promote the consumption of the advertiser’s products or services”.
 
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Last by Fernanda Magalhães

23 de June de 2025

Navigating the Digital Spotlight: Recent Developments in Influencer Liability in Brazil

The rise of digital influencers has profoundly reshaped marketing, transforming how brands connect with consumers. In Brazil, a country with one of Navigating the Digital Spotlight: Recent Developments in Influencer Liability in Brazil

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16 de June de 2025

Legal Framework on Ambush Marketing in Brazil

As Brazil continues to serve as a global stage for major sports competitions—including the upcoming NFL game scheduled for September 2025 and Legal Framework on Ambush Marketing in Brazil

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13 de February de 2025

Kasznar Leonardos is ranked in Chambers and Partners Global Guide 2025

We are pleased to announce our recognition by the Chambers and Partners Global Guide 2025. Our firm has once again been recognized Kasznar Leonardos is ranked in Chambers and Partners Global Guide 2025

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