Use of registered marks in search advertising

The growth of internet services has enhanced the importance of search advertising. The service, rendered by internet search engine operators, allows a company to prominently display its website among the results obtained in searches for a list of keywords. The issue became legally significant when companies started to include third parties' trademarks among their keywords, as a tool to attract consumers.

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Use of registered marks in search advertising

Last related news

Brazil enacts the ECA Digital: a landmark law for children’s rights in the Digital Age

New Rules for Clinical Research: Federal Government Bets on Regulation to Boost Innovation and Investment

2025 Nobel Prize in Economics: innovation as an engine of transformation