Use of registered marks in search advertising -

January 12, 2018

Pedro Vilhena

Use of registered marks in search advertising

The growth of internet services has enhanced the importance of search advertising. The service, rendered by internet search engine operators, allows a company to prominently display its website among the results obtained in searches for a list of keywords. The issue became legally significant when companies started to include third parties' trademarks among their keywords, as a tool to attract consumers.

For further information, click below to access our full newsletter.

See file

Back

Last related news

November 25, 2022

FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices

The financial collapse of FTX regarded as one of the largest cryptocurrency exchanges in the world brought with it not only financial … FTX Investor Sues Gisele Bündchen And Other Celebrities For Deceptive Practices

Fernanda Magalhães

November 24, 2022

New Decision From The Brazilian Supreme Court In Favor Of Patent Term Adjustment (PTA) Cases

A new decision from the Brazilian Supreme Court on November 16th brought some hope to patent owners seeking the term adjustment for patents … New Decision From The Brazilian Supreme Court In Favor Of Patent Term Adjustment (PTA) Cases

November 22, 2022

New decision from the Brazilian Supreme Court in favor of Patent Term Adjustment (PTA) cases

A new decision from the Brazilian Supreme Court on November 16th brought some hope to patent owners seeking the term adjustment for patents … New decision from the Brazilian Supreme Court in favor of Patent Term Adjustment (PTA) cases

Newsletter